Lavanya Selvaraj's Blog

CORPORATE STORIES

Dell Inc.

FOUNDER – Michael Dell

FOUNDED DATE – November 4, 1984

SLOGAN –  Dell. Purely You.
Dell. Uniquely You.
(Australia)
Easy as Dell.
Be direct.

LOGO –

At age 27, business leader Michael Dell was the youngest CEO on the Fortune 500 list of the largest American companies.

This is despite the fact that Dell had average grades in high school, dropped out of college and was told he would never get anywhere.

Refusing to be discouraged by people who did not seem to understand his wisdom and vision at such a young age, Dell struggled to pursue his interest in computers and went on to build his own company.

That company is now widely known around the world as the Dell Computer Corporation, or simply Dell , a computer manufacture giant that earns more than $50 million on a DAILY basis.

Business Leader Michael Dell – Banking on “The Customer is Always Right” Concept

Born to an orthodontist father and a stockbroker mother, Dell was never thought of as someone who would someday become the youngest CEO of a billion-dollar computer company. He was an average kid who had his own interests other than school, and like other teens his age back then, Dell got acquainted and interested in computers.

He proved to be different from other 15-year-olds however when Dell brought home an Apple computer and took it apart only to assemble it again just to see if he could.

Dell’s interest in computers never ceased, following him through med school where he was studying to become a physician, a profession Dell’s parents always wanted for him. Setting up his $1,000 PC’s Limited company in his university dorm room assembling customized computers for his fellow students, Dell realized what he really wanted to do and followed that dream… and dropped out of college at age 19.

Dell knew he took a huge risk when he quit school but he never looked back as his vision kept telling him that he would do better selling computers. Dell stuck with the concept of making computers according to how the customers want them.

He changed the company’s name to Dell Computer Corporation, and learned the ropes of component sourcing and mass production. The business, at first, thrived through word of mouth, and eventually made it to mainstream commerce. Being the risk-taker and the unconventional business leader that Dell was, he took advantage of the then booming Internet phenomenon and took his business to the online marketplace.

Dell continued to provide made-to-order computers that are priced significantly lower than those of competitors such as IBM, Hewlett-Packard and Apple through the telephone and the Internet, directly dealing with customers. Sales kept growing rapidly, reaching peak figures of more than $50 million a day.

Dell , now at 41, had relinquished his CEO post to his former COO Kevin Rollins, and currently serves as Dell Computer Company’s Chairman of the Board of Directors.

The Michael Dell Quick Bio

Full name: Michael Dell

Birth date: February 23, 1965

Birthplace: Texas, Austin

Company: Dell Computer Corporation

Industry: Computers & Electronics

Key business leader success traits: a risk-taker, a go-getter, never easily discouraged, has excellent foresight for business

Additional:
Among the many accolades that Dell received so far are PC Magazine’s “Man of the Year”, Worth Magazine’s “Top CEO in American Business”, Financial World’s and Industry Week’s “CEO of the Year”, and Chief Executive’s “Chief Executive of the Year”. Dell has also published his own work in 1999 entitled Direct from Dell: Strategies That Revolutionized an Industry .

KFC

KFC – Kentucky Fried Chicken

FOUNDER – Colonel Harland Sanders

FOUNDED DATE – September 9, 1890

SLOGAN – Finger licking good (Clearly, the allusion in the slogan is to the fact that KFC products are normally eaten without the aid of a knife and fork)

LOGO –

KFC History

Way back in 1930’s Colonel Harland Sanders got some distinguished Kentucky folks lickin’ their fingers. It’s been in fashion since then!

Harland David Sanders, better known as Colonel Harland Sanders, founder of the original Kentucky Fried Chicken, was born on September 9, 1890.When he was six, his father died and his mother was forced to go to work while young Sanders took care of his three year old sibling. This meant he had to do much of the family cooking. By the time he was seven, Harland Sanders was a master of a range of regional dishes.

After a series of jobs, in the mid 1930s at the age of forty, Colonel Sanders bought a service station, motel and cafe at Corbin, a town in Kentucky about 25 miles from the Tennessee border. It is here that Sanders began experimenting with different seasonings to flavor his chicken which travelers loved and for which he soon became famous.

During the next nine years he developed his secret recipe of 11 herbs and spices and the basic cooking technique which is still used today. Sander’s fame grew. He sold his chicken on the highway! But when the highway was removed, he sold up and traveled the United States by car, cooking chicken for restaurant owners and their employees. If the reaction was favorable Sanders entered into a handshake agreement on a deal which stipulated a payment to him of a nickel for each chicken the restaurant sold.

By 1964, from that humble beginning, Colonel Harland Sanders had 600 franchise outlets for his chicken across the United States and Canada. Later that year, Colonel Sanders sold his interest in the United States operations for $2 million. The 65-year-old gentleman had started a worldwide empire using his $105 social security cheque. Sadly, Colonel Harland Sanders passed away on December 16th, 1980 aged 90.

His legacy lives on with KFC restaurants all over the world. KFC now stretches worldwide with more than 13,000 restaurants in more than 80 countries and territories around the world serving up the Colonel’s Original Recipe. It is a $13 billion brand based out of Kentucky and is the leading QSR around the world which is based in Louisville, Kentucky. Yum! Brands own 5 brands, out of which KFC is the largest brand within the Yum! Portfolio, founded by Colonel Harland Sanders in the year 1938.

KFC India

KFC is the world’s No.1 Chicken QSR and has industry leading stature across many countries like UK, Australia, South Africa, China,USA, Malaysia and many more. KFC is the largest brand of Yum Restaurants, a company that owns other leading brands like Pizza Hut, Taco Bell, A&W and Long John Silver. Renowned worldwide for it’s finger licking good food, KFC offers its signature products in India too! KFC has introduced many offerings for its growing customer base in India while staying rooted in the taste legacy of Colonel Harland Sander’s secret recipe. Its signature dishes include the “crispy outside, juicy inside” Hot and Crispy Chicken, flavorful and juicy Original Recipe chicken, the spicy, juicy & crunchy Zinger Burger, Toasted Twister, Chicken Bucket and a host of beverages and desserts. For the vegetarians in India, KFC also has great tasting vegetarian offerings that include the Veggie Burger, Veggie Snacker and Veg Rice meals. In India, KFC is growing rapidly and today has presence in 13 cities with close to 72 restaurants.

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