Archive for the ‘MBA’ Category
Stepping into DAD’s shoes…
Posted on: June 17, 2012
- In: Famous Personalities | FATHER | Management | MBA
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Are women taking charge of their fathers’ businesses because there are no sons around or Are they really up for the bigger role ???
She was enjoying her job in a leading retail house in London when the call from her father came. ” Dad asked me to return to India and join the family business,” says Shradha Suri Marwah. Eleven years later, 33- year- old Shradha, a post graduate from the London School of Economics, has settled into her role as the managing director of her dad Ramesh Suri’s Subros Group.
The Suri sisters are no exception. Today many young women are stepping into their dad’s shoes in the Indian corporate world. A quick Google search will reveal an exhaustive list of Super Successful dad- daughter duos:
- Roshni and Shiv Nadar of HCL Technologies
- Divya and B Modi of the Spice Group
- Ashni and Kishore Biyani of the Future Group
- Jayanti and Ramesh Chauhan of Parle Bisleri
- Sminu and Prithvi Jindal of the Jindal Group
to name a few.
No Sons or what?
This gives rise to an obvious question of why so many women are being enrolled in family businesses all of a sudden.
Is it because there are no sons in the family or Are today’s women more capable of handling the show?
Perhaps it’s a mix of factors.
Some entered the business because there were no brothers, such as Sangita Reddy who has been in Dad Prathap C Reddy’s healthcare business for the last 27 years along with her sisters Preetha, Suneeta and Shobana.
Today Sangita is the executive director, operations, Apollo Group of Hospitals. ” Since my childhood, I heard people referring my father ” poor” Mr Reddy because he had no son,” she says. ” I realised this was a perfect opportunity to prove your mettle and change the tag to ” lucky” Mr Reddy,” she says.
Though things may have been different if Sangita had a brother, Mr Reddy’s decision to rope in his daughters into the business was still rare at the time. In the absence of a son, businessmen would often rope involve nephews or sons- in- law into the group rather than their daughters.
But today many families are doing away with the gender bias and pulling daughters into the fray along with sons. Harish Mariwala, chairman of Maricos, has also brought both his daughter and son into the business. Similarly, Adi Godrej’s daughters Tanya Dubash and Nisha are as much part of the Godrej Group as his son, Pirojsha.
HCL Corporation
Roshni Nadar, the only daughter of Indian tech billionaire Shiv Nadar, is the Executive Director and the CEO of HCL Corporation. Roshni Nadar did her graduation from the Northwestern University majoring in radio, television and film and did internships with CNBC and CNN.
Her first job was at Sky News in London. Her father however wanted her to go to the B-school and made the point that she could never be a Rupert Murdoch unless she learned how to manage a business. She accordingly completed her MBA in Social Enterprise Management and Strategy from the Kellogg Graduate School of Management.
In B-School young business tycoon acquired a separate set of skills. Her family foundation already being active in the field of education, she felt that she could use those skills best in that sphere. This is something that she really wants to do and it is like her own entrepreneurial venture. Biography of Roshni Nadar is very interesting and reader can learn from her.
Shiv Nadar & Roshini…
Before becoming CEO of the HCL Corp., Roshni Nadar was trained by her father to take charge of Shiv Nadar Foundation, the family’s philanthropic arm. She had been serving as the trustee of the Shiv Nadar Foundation, which runs the not-for-profit Sri Sivasubramaniya Nadar College of Engineering in Chennai.
She had also been involved in brand building across the HCL Group. Roshni Nadar is overseeing the education initiatives of the Shiv Nadar Foundation. These initiatives include the proposed Shiv Nadar University and the VidyaGyan rural schools aimed at the poor rural children with free education.
Her appointment in April as chief executive of HCL, the holding company that has stakes in Nadar’s two listed flagships, HCL Technologies (India’s fourth-largest software firm) and hardware outfit HCL Info systems, was publicly announced in July 2009.
In 2010, Roshni Nadar was listed among Forbes magazine’s list of ‘a breed of heiresses who choose to live a lower-key life and working to make a difference behind the scenes.’
The young heiress spoke to Forbes’ Mumbai Bureau Chief Naazneen Karmali about the joys (plentiful) and sorrows (none, so far) of her new role and working with daddy dearest.
Forbes: You’re 27, just a year out of B-school and already CEO. Isn’t that too much, too soon?
Roshini Nadar: I’ve been living quietly, away from it all for 27 years. All this sudden media attention is slightly overwhelming. I guess I should be scared! Since coming back last year, I’ve been involved with the holding company’s treasury operations, in brand-building and our social initiatives. My dad had already made me part of the strategic decision-making process relating to the family portfolio.
What made you give up your media career and come back to join the family business?
Media really excited me. As an undergrad, I majored in radio, television and film and did internships with CNBC and CNN. My first job was at Sky News in London. While I was working there, my dad and I had a serious chat about my future career. He was keen that I go to B-school and made the point that I could never be a Rupert Murdoch unless I learned how to manage a business. He also made me realize that there were a lot of responsibilities back home which I could inherit and make something of. That clinched it.
Why aren’t you involved in the tech firms and only in the holding company?
In B-School I discovered social-enterprise management and acquired a separate set of skills. Our family foundation was already active in the field of education, and I felt I could use those skills best in that sphere. This is something I really want to do; it’s like my own entrepreneurial venture. My contribution in the tech companies would have been incremental, as I have so much still to learn. I’m not IT-inclined.
Who’s been the biggest influence in your life?
Along with my dad, my mother’s pretty high up there. She’s a star! Her interests are so diverse–she’s an art collector and a sports enthusiast. She’s an accomplished bridge player and will be representing India next month at the World Bridge Championship in Sao Paulo. In January, we’ll be opening the Kiran Nadar Museum of Art in Delhi to showcase the family’s art collection, which is mainly her handiwork.
Are you intimidated by your parents’ achievements?
Having such high-profile parents could be intimidating, but really they’ve let me do my own thing and evolve as a person. When I changed my major from economics to film, they were cool about it. I’m inspired, not intimidated!
What are the lessons you’ve learned from your dad, and what’s the one thing about him you’d like to change?
I’m still learning. He wants me to focus on the long-term picture, on sustainability. He always insists that I have a Plan B–not just a second option, but a viable one. He’s infinitely more patient than I am! His only weakness is that he tends to micromanage a fair bit.
How do you view the prospect of inheriting the vast family fortune?
I’m just learning how to manage it! Honestly, life is totally normal. Nothing has changed except now I’m more in the spotlight.
You’re getting married soon, so that will be a big change, won’t it?
Not really, because I’ve known my fiancé for 10 years. We met through common friends in Delhi. We’ve had a long-distance relationship for seven years, so coming back home was rather nice. His name is Shikhar Malhotra and he’s a distributor for Honda. His family also has a food distribution business in Kuwait.
Does this article proves, “Fathers love their daughter not because of no sons. They love their daughter, so they are not in need of sons”… ???
There is a popular saying, “A son is a son till he gets a wife; a daughter is a daughter for the rest of her life”. Father Daughter Relationship is the one which never fades. Fathers always treat their little girl as princesses and No relation in this world would have loved a girl as such as her Father does. Daughter is like angel to him.
Every chapter of woman’s life will always fragrance the kindness & affection of her FIRST SUPER HERO…..
WISH YOU ALL VERY HAPPYYY FATHER’S DAY…..
APPLE ~ Advertising Strategy
Posted on: April 20, 2012
Marketing is composed of Advertising, Sales, Building and maintaining customer relations and business development strategies…….. Therefore in order to achieve success of the marketing product, it is imperative to understand how advertising influences consumer behaviour and helps companies in increasing demand of the product…….
It’s the story of one of the most successful campaigns in the history of advertising – Apple’s ‘Think different’ campaign
It not only explains an original idea or a beautiful ad, the campaign actually worked, and how…
During the 90’s Apple was in a crisis, and with only one campaign they have managed to climb out of this slump.
Steve Jobs once said:
“It only took 15 . . . 30 . . . may be 60 seconds to re-establish Apple’s counter-culture image that it had lost during the 90s”.
Here you can see the television ad, but make sure you click continue to read the entire story and to see the amazing print campaign.
HISTORY
In 1977, Steve Jobs founded Apple together with Steve Wozniak, Ronald Wayne and Mike Markkula. In 1985 Jobs resigned from Apple after losing a struggle with the board of directors. From that point on John Sculley, the CEO of Apple, made significant changes to the marketing strategy. He was not fond of the legendary 1984 ad.
But Jobs, Bill Campbell, Steve Wozniak, and Lee Clow (the creative director at Chiat/Day) convinced him to air it anyway and it became one of the most popular TV commercials in history.
In 1985 Apple was not so lucky with it’s Lemmings ad, it was a complete flop. This led to the termination of the contract with Chiat/Day, which had handled Apple’s PR for its entire history.
Lemmings Ad
From that point on Apple focused on more conventional ads. May be this was the cause (maybe not) of the deterioration of Apple’s image. By that time Apple had lost hundreds of millions and cut thousands of jobs. Steve Jobs was disgusted by this and slowly regained control of the company. One of his top priorities was a renewal of Apple’s image.
Lee Clow and his team from TBWA Chiat/Day said that Apple should be aligned with the creativity of personalities and people making an impact on the twentieth century.
They presented a new slogan and for Apple’s ads:
THINK DIFFERENT (perhaps a reference to IBM’s famous “THINK IBM” slogan).
Jobs gave the group 17 days after approval to complete the entire campaign. That included the television commercial and billboards. A similar campaign for another client would have taken much longer just to get rights to the images. But Jobs pulled some strings to get usage rights from celebrities including Joan Baez and Yoko Ono (once a neighbour). If Clow had approached these people, he would be another adman. When Jobs called, he was a friend.
It all begun with the television commercial, which first aired on Sept. 28 1997, followed by the print ads, billboards and posters. In 1998 the television spot won the second annual primetime Emmy Award for best commercial from the Academy of Television Arts & Sciences (ATAS). The ad also won a Belding, a Silver Lion at Cannes. The long-term campaign won an Effie award for marketing effectiveness.
THE CAMPAIGN:
The campaign consists of two main parts, there is a television commercial and a print campaign.
The television commercial features black and white video footage of significant historical people of the past, including (in order)
Albert Einstein
Bob Dylan
Martin Luther King
Jr.,Richard Branson
John Lennon (with Yoko Ono)
R. Buckminster Fuller
Thomas Edison
Muhammad Ali
Ted Turner
Maria Callas
Mahatma Gandhi
Amelia Earhart
Alfred Hitchcock
Martha Graham
Jim Henson (with Kermit the Frog)
Frank Lloyd Wright and
Pablo Picasso.
The commercial ends with an image of a young girl, Shaan Sahota, opening her closed eyes, as if to see the possibilities before her.
The text of the campaign is narrated by the American actor Richard Dreyfuss. Rumours say that Steve Jobs wrote the original text, for this spot it’s been changed a little.
Text: Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
APPLE ~ Think Different ~ Successful Ad
The print campaign was much more elaborate than the television commercial. Over the years there have been dozens of different personalities on the posters. Few print campaigns are as follows:
Mahatma Gandhi
Was the pre-eminent political and spiritual leader of India during the Indian independence movement. He was one of the gentlest of men, a devout and almost mystical Hindu, but he had an iron core of determination. Nothing could change his convictions.
Nelson Mandela
Served as President of South Africa from 1994 to 1999, the first South-African president to be elected in a fully representative democratic election. Before his presidency, Mandela was an anti-apartheid activist.
After the first campaign, Apple started sending complimentary posters to public schools across the nation featuring different celebrities (including Pablo Picasso, Jane Goodall, and Ron Howard) to hang in classrooms.
Does this story proves, great advertising strategy has been known to improve the performance of many businesses, and the most successful companies and products are usually recognized as such……..???
- In: Famous Personalities | INDIA | Info's | Management | MBA | Motivation | Success
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They are the best in their business, and feature in the Forbes Richest list year after year. So where do you think India’s top CEOs, corporate honchos and business magnates did their business studies?
Top CEOs in India
Ratan Tata
Chairman, Tata Sons
Tata graduated from Cathedral and John Connon School, Mumbai, did his Bachelor of Science degree in architecture from Cornell University in 1962. Then he went to the US to do Advanced Management Program by Harvard Business School in 1975. This Management course at HBS is designed for someone already in the field who wants to better their prospects.
Ratan Tata is also the chairman of Tata Steel, Tata Consultancy Services, Tata Motors, Tata Power, Tata Tea, The Indian Hotels Company, Tata Chemicals and Tata Teleservices. During his tenure, the group’s revenues have grown nearly 13-fold.
Mukesh Ambani
Chairman and MD, Reliance Industries
Mukesh Ambani studied in The Scindia School, Gwalior. He is a chemical engineer from the Institute of Chemical Technology, University of Mumbai. Mukesh pursued his MBA at Stanford University, USA.
With a personal wealth valued at $29 billion by Forbes Magazine, Mukesh Ambani is world’s fourth richest and Asia’s wealthiest person.
Rahul Bajaj
Bajaj Auto
After attending St. Stephen’s College Delhi for his BA Economics, and the Government Law College Bombay for LLB, Rahul Bajaj went to the US to do his MBA from Harvard Business School in 1964.
Being awarded the Padma Bhushan in 2001, Bajaj was listed twentieth on the Forbes India’s Richest in 2010.
Anil Ambani
Chairman, Reliance Anil Dhirubhai Ambani Group
Anil Ambani completed his Bachelor of Science from Mumbai University. He went to the US to do an MBA from The Wharton School, University of Pennsylvania.
It is the same university that later honoured Dhirubhai Ambani with the Dean’s Medal for setting an outstanding example of leadership. Anil Ambani is the fourth richest man in India, according to Forbes.
Anand Mahindra
Vice Chairman and MD, Mahindra & Mahindra
Anand Mahindra graduated from Harvard College, Cambridge, Massachusetts and completed his MBA from Harvard Business School, Boston. He is Vice Chairman and Managing Director of Mahindra & Mahindra.
After Anand’s entry, Mahindra & Mahindra started the Kotak Mahindra Bank and Tech Mahindra. The IT section acquired Satyam Computer Services Ltd and renamed it Mahindra Satyam following the 2007 scandal.
Adi Godrej
Godrej Group
Adi Godrej did his bachelor’s degree and master’s degree in management from Massachusetts Institute of Technology before joining the family business.
One of Indian’s richest men, with a net worth of $3.3 billion, Adi Godrej is credited with modernising his family’s business.
KV Kamath
Non-Executive Chairman, ICICI Bank
Kamath was ICICI Bank’s Managing Director and CEO from May 1996 to his retirement in April 2009. Now, He is the Chairman of Infosys Limited, the second-largest IT services company in India.
After completing Higher Secondary and Pre-University from St Aloysius School, Kamath joined the Karnataka Regional Engineering College for Mechanical Engineering. Then, in 1969, he joined the Indian Institute of Management, Ahmedabad for his Masters in Business Administration.
Last but not the least, here comes the business magnate Dhirubhai Ambani.
Dhirubhai Ambani was an Indian business magnate and entrepreneur who founded Reliance Industries, a petrochemicals, communications, power, and textiles conglomerate and the only privately owned Indian company in the Fortune 500. Dhirubhai has been one among the select Forbes billionaires and has also figured in the Sunday Times list of top 50 businessmen in Asia. His life has often been referred to as a true “rags to riches” story.
Where he did his MBA?
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Harvard Business School?
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No
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Stanford University?
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No
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Indian Institute of Management?
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No
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The Educational Qualification of Dhirubhai Ambani is just 10th pass…
Is it necessary to do MBA to be a Business Magnate…..???
Does any degree in the world has more value than Self confidence & Hard work…..???
Source: http://www.knowledgebase-script.com/demo/article-952.html
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